There is some people believe that yellow pages do not get response like other advertising methods do and this is true to some extent.
But not in the totality. When you talk about traditional yellow pages, there is definitely a decrease in the number of people opting for advertising in it. According to a recent report, even the most attractive advertising in a particular section does not receive the callers' response as they used to get before. On the contrary, the placement prices of ads in directories are on a rise, which speaks a different story, altogether.In fact, different categories see different rates of decline. As the category of lawyers is seeing the maximum decline, where the emergency service provider section has the same call rate. And sections like mobile phones, real estate and furniture are seeing a rise due to the growing demand from customers. Changing the size of advertising or changing the look can no longer do wonders.Experts suggest that relying on yellow pages to get customers is not enough. Other options should be considered with it as well. With the Internet reaching every home, nearly half of Internet users use the net every day. They prefer to buy stuff online, in the comfort of their homes. The research should be done on the Internet to get feedback on the product. People, who usually do not shop online, also choose to shop online because the information is provided with a click of the mouse. It is easier for people to trust that customers who have used the product give their feedback on the product after using it.A relatively new concept is the yellow pages online. The good thing about them is that they are updated frequently unlike printed directories and can be viewed from any part of the world. According to research conducted, the response has increased by twenty five percent each year. So those who are interested in investing in yellow pages advertising can think of going online. The directories are subject to search engines, which by typing a keyword or phrase bring the results. Local small businesses can also land on the pages contributed by the result. The cost of creating a website can be saved if all relevant business information is included in the online yellow pages. Attention to the renewal date of the directory, and if there is a need to change the advertising, this is not a big problem on the yellow pages online. Some boot websites offer to place advertising in their yellow pages for free. Search for such websites on the Internet.Large companies can start their own websites and place links in the yellow pages online. Articles can be framed on the company and can be submitted to ezines and websites related to the business area. Some websites also allow for publishing articles for free. The purpose of yellow pages is basically to get potential customers, but that does not mean that existing customers need to be overlooked. Steps must be taken to strengthen the relationship with them and maintain their confidence in maintaining the quality of the products provided to them. Once they are completely satisfied, rising prices will not bother them and they will talk about the company to people they know, who will look for new customers.The goal is to work smart and select the right advertising method. If a company does not use any other method for advertising other than using yellow pages, it can cause problems and products can not sell. Analyze how much money is spent to place ads in directories and estimate if the amount of business customers gets is desirable. Whenever a call is received from a potential client, ask them how they got to know the business. This will help to analyze which advertising method is ideal for the company. It's never late to correct the error and go for the right method.
in this vedio you can see Gardener - Classic Yellow Pages TV advert - YouTube
